The Challenge

The Port Moody Police Department (PMPD) is a municipal police service serving the City of Port Moody along the Burrard Inlet in Metro Vancouver.

Operating in a competitive municipal recruitment environment, PMPD needed to stand out and make it clear why new recruits and experienced officers should choose the PMPD way of life.

With an outdated careers site, application process and employer brand, the department needed an overhaul to spark interest and build a consistent pipeline of qualified applicants.

The Solution

We partnered with PMPD to build a structured recruitment system designed to support long-term hiring while highlighting the lifestyle opportunities of the city and the job.

Key components included:

  • Employer brand development – authentic messaging and creative that speaks to who PMPD is and the surrounding area
  • Recruitment marketing strategy – targeted channels designed to move candidates from awareness to application
  • New careers website JoinPMPD.com – built to tell PMPD’s story  and guide candidates from awareness to interest to conversion
  • Digital campaign execution – Google Search, Display, and Meta ads to stay top of mind and drive further engagement
  • Metrics & reporting – ongoing optimization and performance analysis to refine targeting and improve results

The Impact

PMPD now operates with a structured recruitment system rather than reactive job postings.

2026 stats versus 2025:

  • +68.95% increase in total users to the careers website
  • +70.1% growth in new users, including +261.38% from paid search and +94.32% from paid social
  • 12.07% Google Search CTR, up 7.10%
  • +538.52% increase in Meta link clicks, 37.37% decrease in cost per click
  • Increased candidate inquiries which lead to increase in new recruit officer applications

Beyond campaign metrics, PMPD now benefits from:

  • A clearly defined employer brand
  • A modern careers website built to convert candidates
  • A repeatable recruitment marketing framework that supports ongoing hiring

Port Moody Police Department

Client Testimonial

“Their team demonstrated exceptional professionalism, creativity and a deep understanding of our needs and challenges. Throughout the process, they were a reliable and supportive service provider that always ensured we were satisfied with the product and that timelines were met.”

Fraser Renard, Staff Sergeant – Port Moody Police Department