Double the Amount of High-Quality Applicants

Employer Brand

This stage included a candidate journey audit and qualitative anonymous surveys within the organization to understand the organization’s purpose from their employees’ perspective. 

Our team collected the results, highlighted key themes, and positive findings to support the employer brand development and marketing strategy. 

By utilizing the insights from the audit and survey, our team was able to develop the employer brand that defines the employee value proposition and showcases AMPS’ vision, mission, character, culture, and personality. Lastly, the visual identity was developed to compliment the messaging and help AMPS attract like-minded candidates.

Recruitment Marketing Strategy

This stage also leveraged insights from the audit and surveys, the employer brand, our team’s expertise, and industry best practices to develop a comprehensive recruitment marketing strategy for how to reach and engage with the ideal target audience.

New Careers Website

Leveraging the employer brand, our team designed and developed the new joinamps.ca website.

View Website

Campaign Launch

Lastly, our team implemented a comprehensive recruitment marketing campaign to attract passive and active candidates to help improve recruitment and retention. 

This included developing personas and target audiences, building out company pages, and a full Indeed campaign that was managed and edited to reach optimum results.