More Than Double The Successful Applicants In 12 Months

The Nishnawbe Aski Police Service

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More Than Double The Successful Applicants In 12 Months

The Nishnawbe Aski Police Service


In 2022, the Nishnawbe Aski Police Service (NAPS) came to Shout in need of marketing support with a strong recruitment focus. High call volumes paired with a significant staff shortage had become a detrimental combination. Traditional recruitment endeavors such as school visits, job and career fairs were no longer as effective as they once were.

One of our main objectives was to reach and convert qualified applicants to meet their hiring needs. Before running a single ad, the recruitment process began with developing NAPS’ employer brand to attract the ideal candidate.

The Shout Team travelled 4,000+ kilometers to shadow NAPS’ officers working in several northern fly-in communities. Collecting photos and video footage of officers on-the-job provided our team with endless high quality visual assets to use across ad designs, social media content and print materials.

Leveraging tactics across social media platforms, Google ads, and a robust Indeed campaign including employer branded ads and sponsored job posts resulted in a 300% increase in applications and a 120% hiring increase over the course of 12 months.

Our partnerships with NAPS goes far beyond the digital ad landscape. Our team provides design support for annual reports and presentations, print material and branded swag of all shapes and sizes, and event production services for NAPS’ badge and warrant card ceremonies throughout the year.

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Kilometers travelled for photography & video


Increase in social media user reach


Increase in social media engagement


Increase in recruitment website traffic


Increase in police constable applicants


Increase in hires over 12 months

Results speak for themselves