59% More Leads in Just Four Weeks

Employer Brand

We created the current EPS employer brand to represent the voice and people of EPS, which ensures authenticity when marketing EPS to candidates. 

This process included an audit of the candidate journey as well as qualitative anonymous surveys both within the organization and within the community to understand the organization and the job market as a whole. 

By utilizing the insights from the audit and surveys, we were able to develop the employer brand, which included an employee value proposition, vision and mission statement, organizational culture, and an overall personality. After the employer brand messaging was established, the visual identity was brought to life.

Recruitment Marketing Strategy

This stage also leveraged insights from the audit and surveys, the employer brand, our team’s expertise, and industry best practices to develop a comprehensive recruitment marketing strategy for how to reach and engage with the ideal target audience.

New Careers Website

Utilizing the employer brand, our team designed and developed the new joineps.ca website, which met rigorous security standards to protect EPS’s sensitive data and systems.

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Campaign Launch

Lastly, our team implemented a comprehensive recruitment marketing campaign to attract passive and active candidates to help improve recruitment and retention. 

This included developing personas and target audiences, building out company pages, and a full Indeed campaign that was managed and edited to reach optimum results.